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High-quality content that delivers results.

I'm here to help you attract, nurture, and convert leads through content marketing.

 

About

 

Well hello there

My name is Kristin, and I produce content that resonates.

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I've spent the past several years working with SaaS and tech startups in NYC to share their brands with the world.

By blending my love of writing with analytics and strategy, I create content that drives brand awareness, increases lead generation, and evokes customer delight.

Specifically, I have experience in:

  • Writing and editing B2B and B2C content
  • Content management and strategy
  • Brand communications
  • Search engine optimization
  • Email marketing
  • Social media promotion
  • Photography and video

You can get in touch with me at kehoppe08@gmail.com.

 

Services

Every company has different needs. I tailor my content marketing services to reach the right audience at the right time. 

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SEO + Lead Growth

  • Audit marketing site and blog to recommend areas for fast growth
  • Conduct keyword research to find your ideal target audience
  • Create customized SEO growth plans based on your company's blog history
  • Build out growth metrics dashboard to measure results 
  • Increase lead capture rates through tailored gated content
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Content Management + Creation

  • Write SEO-friendly blog posts, eBooks, and whitepapers to drive leads and increase brand awareness
  • Pair you with high-caliber designers for your next big project
  • Build out editorial calendars so you're not scrambling to plan content
  • Edit blog posts and eBooks for brand messaging and voice
  • Secure + launch content partnerships to increase your brand's reach
 
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Social Media + Email Promotion

  • Write evergreen lead nurture emails that connect content with the sales funnel and call readers to action
  • Run short and long-term campaigns to promote a specific product or initiative
  • Send out weekly or monthly newsletters that align with your company's goals + objectives
  • Produce and schedule social media promotion on Facebook, Twitter, LinkedIn, Instagram, or Pinterest

Portfolio

My past experience includes reporting at a small-town paper, freelance writing in Peru, and content marketing in NYC. I've covered a wide array of topics, from travel to education to HR.

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eBooks + Whitepapers

I produce eBooks that share your brand's story and bring prospects further down the funnel. Past collaborators include Justworks, Shippabo, and CultureIQ.

Results

After several years in the content marketing field, I understand that each brand has different audiences and different needs.

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SEO + Blog Traffic Growth

I specialize in measuring and growing organic blog traffic. Some examples of past projects:

  • Increased Justworks’ blog traffic 89% YoY, to 900,000 annual unique visitors and 6,500 new sales leads

  • After Teachable faced a plunge in organic blog traffic, increased their organic visitors 158% over four months, from 12,500 to 32,000 monthly uniques

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Content Management + Creation

I make long-term content calendars and create high-quality content that produces results. Some examples of past projects:

  • Identifying content gaps through a blog audit and creating Justworks' most popular eBook, accounting for 30% of all new organic inbound leads 
  • Diversifying Justworks' content with original photography and video, resulting in a popular explainer video with over 100,000 views

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    Social Media + Email Promotion

    Speaking directly to your audience is a powerful tool, whether that's through a nurture campaign or social outreach. A couple of my favorite projects in those arena include:

    • Running a two-month long Quora campaign to target prospects for Flatiron School’s new online product, generating 380,000 views
    • Creating a sales email flow to announce Teachable’s pricing tier change, surpassing the company’s upgrade goal and resulting in $6,000 in MRR
     

    Contact Me

    I'd like to hear from you! Let's set up a short consultation to see if we'd be a good fit.

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